Giving Back

A central philosophy for Avi’s entrepreneurship is the importance of giving back.

At the simplest level this is expressed through philanthropy, donations to charity and practical support for charitable programmes.

It also means recognising the invaluable advice and guidance he received from others on his business journey, and believing that he now has a responsibility to pass on his learning and insights to the next generation of entrepreneurs.

As Avi says: “If you find yourself in the position where you’re able to impart knowledge which potentially helps others to make a positive impact, by taking just a few hours out of your evening once a month, then why on earth wouldn’t you?”

Avi and his leadership group have mentored young people at his companies and Avi is a contributor to mentoring programmes run by the City of London’s Company of Entrepreneurs and acts as a mentor for start-ups working with the UK Department for International Trade.

Avi works to promote and improve business and cultural links between the UK and his home country in his voluntary role as an Honorary Consul for South Africa to the UK, the prestigious position awarded to Avi by the President of South Africa in 2011.